Become an Affiliate

Join the Lugano affiliate programme and partner with us to promote a trusted casino and entertainment brand. We welcome publishers, streamers, affiliates and marketing partners who drive engaged traffic and value long-term relationships. Together we can turn audience interest into a commercial partnership that is straightforward, transparent and player-focused.

Programme purpose

Our affiliate programme is designed to connect referrers with a venue-style casino brand that focuses on slots, table games and live entertainment. We aim to reward partners for quality player referrals while keeping compliance, responsible play and clear reporting at the centre of the collaboration.

Partnership benefits

Partners work with us for reliable commercial terms, tailored marketing assets and dedicated operational support. Benefits include personalised campaign materials, creative guidance for streamers and publishers, and access to promotions that are suitable for audience monetisation. We prioritise steady, sustainable partnerships rather than short-term spikes.

Commission structure

We offer a competitive and flexible commercial model for partners. Exact commission arrangements are agreed case by case to match traffic type and performance. We avoid one-size-fits-all contracts and will discuss an approach that aligns with your channel, audience and conversion profile.

Tracking and reporting

Transparency is essential. Partners receive access to a tracking dashboard with conversions, player activity and revenue insights. We provide regular reports and are available to review performance metrics so you can optimise campaigns and understand how referred players behave over time.

Marketing tools and support

We supply a suite of marketing materials suitable for websites, social channels and streams: banners, landing pages and event-driven creatives. Our team assists with creative setup, best-practice landing suggestions and A/B testing ideas to help improve conversion and retention. Asset delivery is tailored to your format and brand style.

Long-term cooperation

We prioritise steady growth and mutual trust. Partnerships are managed with clear communication, routine commercial reviews and opportunities to scale activity around seasonal events and promotions. If traffic quality increases, we’re open to revising commercial terms and co-developing campaigns that benefit both parties.

Get started

To discuss a potential partnership, contact our affiliate team at [email protected]. We’ll review your proposal, outline available options and schedule a short onboarding call to align expectations and next steps.